For those of you who may have been avid readers of the Dealy, we apologize for our lapse in updates. There will be a regime change coming in the next few months and with it some exciting new additions to the Dealy News as you know it.
New Dealy Features:
1. Shorter updates and more frequent – Dubbed “Dealy Delights” (more than a tweet – less than a status update)
2. More social media conscious information
3. Direct industry driven information (meaning about agencies – who’s hot, who’s not)
4. More how to’s and best practices
5. The newly added “Share This” widget – share anything you see here with anyone you want all in one spot
There are more to come as the Dealy gets tuned up to bring the heat.
For those of you who registered be there right when Adobe launched their newest software at 8AM this morning, you already know how exciting today is. As for those of you who have not visited Adobe today, I suggest you pop on over and see what they are offering.
That New New
On their launch site you can check out their sweet intro videos that take you through each set and let you know some of the cool things users are now able to accomplish. Have fun taking it all in. Trial ware is now available if you are not ready to buy.
I’ve posted some of the launch video below if you don’t want to leave
Skip ahead about 45 seconds to get to the goods. This person was cool enough to post progress before the launch, but if you don’t care, just scrub through it. Here’s part 2:
As you may know we have been trying to keep up with Adobe and their launch of CS5 which is coming up REALLY SOON!
So we wanted to pass along another new exciting tid bit about CS5 and what it has in store for its users. Today we are going to focus on Flash. For most graphic designers and marketers knowing Flash or having a flash savvy employee is everything. With marketing going mobile, knowing how to make applications for smart phones, namely the iPhone is just as important. From what I understand, before it was quiet the daunting task. Now with Adobe Flash CS5, you can now make applications that are native to the iPhone’s OS. This means that anything that has previously been made in Flash can now be ready and saved for an iPhone app. To get a better understanding, hear it from the horse’s mouth:
Hope we’ve been helpful. Stay tuned to the Dealy as we dig deeper until the launch date. You can still be apart of the launch by registering here.
As the date is approaching for the new Adobe Creative Suite to be released, everyone is trying to find out the new goods. Adobe is playing right into the hype on their website:
CS5 Countdown Clock
They even go so far as to have double opt-in to get more information about what is to come. If you are super nerdy (like I am) you can even add the launch to your calendar. They are hosting a global web launch kicking of the product release. So until then, we will be posting snippets of what they have in store for us.
Lets start with Photoshop:
For those of you who use Photoshop a lot, you know what a huge stride this is. Everything that was displayed here is a huge pain to tackle now. I’m excited, and I hope you are too. We will keep you posted (Dealy style).
Social is ruling the marketing world by connecting companies directly to their consumers. Facebook has made it their business to streamline this process as much as possible. With customizable pages, easy advertising options and readily up to date analytics, they are really playing the game. Creatively speaking, everyone has had to go back to the drawing board and start thinking social.
You Use to be a Fan
Now more things you read will say “Become a Fan”. You are hard pressed to get an email or see a link that does not use Facebook verbiage. But now they are throwing a bone back to the regular people who simply “like” things. Now Facebook is getting rid of fandom and changing fans into connections. This won’t change for the average user on the front end, but to advertisers and copywriters everywhere, YOU BET!
But Facebook can’t and won’t be stopped there. “Liking” things will now be available for people and marketers to put on their actual sites. So you can like something straight from the source and your friends will be notified without you having to go to Facebook. These means almost a full internet intragration for the social giant.
With the digital age taking the world by storm, it’s unwise to not play catch up. The music industry is no different. With downloading becoming so popular and CD’s dying like tapes, they had to get with the times and start doing things electronically. I didn’t even know about this until passing through the music section in Best Buy, that now instead of buying a CD you can buy a redeemable card with the entire “album” on it.
The Now
Admittedly with iTunes I won’t bother, but I think for those stuck in the digital divide, this will be a nice transition. We love to have something to tangible. That is why I thought CD’s would stay. These cards are doing just that. Who knew that our music collections could be turned into card catalogs. Personally i think it’s cool.
Along with these new cards, there is also the option of USB albums. This has really given the music industry some designers edge. If people want “stuff” this is the coolest way to reach the younger generation, get them to actually buy their product. Take a look at some of these awesome examples.
30 Seconds to Mars USB
The Mars Volta USB
Jlo USB
I love the new look, and if you’re anything like me, you’d buy it just for having a cool USB to tote around.
American’s alone spend over $17 Billion a year on bottled water, and over 1.5 million gallons of oil are used each year for those bottles. Brita has its filters and “clever” campaigns to reduce water bottle usage by filtering your own water. Let’s face it though, if you’re not on top of keeping that Brita pitcher full, or away from your sink with the filter attachment, you’re in quite a pickle.
A new, well designed solution has surfaced. Found on thedieline.com, the Water Bobble self filtering water bottle was revealed. It’s unique in the fact that the filter is built right in. And even better (what really excited me) was the design. It’s shape is created by world renowned designer Karim Rashid . The shape is very unique, and screams Karim’s style (be sure to check out his work). The only color change is the filter/nozzle, which is the heart and soul of this beautiful work of art.
(Photo Courtesy of TheDieline.com)
The bobble is FDA approved, made from recycled bottles and created right here in the United States. But, you’re probably wondering how long the filter lasts? You actually get up to 40 gallons of water filtered through each filter lifecycle, that’s nearly 400 bottles! The filters are fairly priced too at around $6. And the bottles themselves; a small $10. It’s a no brainer, the gorgeous design combined with an ingenious idea, makes for one hot item. The only thing left to ask is…what does the water taste like? Well, in a few days I’ll be able to tell you first hand, or you can buy yours and find out yourself! Even if the water doesn’t taste great, it’s still a sweet design that’s worth keeping as a piece of art.
Just another day on Twitter, and I came across this really intesting tweet: “what typeface are you?” with a link attached to the end. Immediately I clicked on it, and found out Petagram in New York City came up with this really cool, interactive quiz that comes complete in a video description, rather than a form.
There’s many quizzes out there that show you what typeface you are, but none are from a legit company like Petagram, and none are as interactive as this.
My font is Bifur
Not much more can be said, except my typeface is “Bifur”. So go ahead! Fill out your name, and answer the 4 questions.
It’s been a week and verdict is in! The Super Bowl is one of America’s favorite occasions. People take off from work, have major parties, and open themselves to true consumerism. Before it was only sports lovers who watched, now it’s all about the ads. The commercials and trails are now as much apart of the Super Bowl as the the NFL itself.
This is a time for creativity and innovation, where Advertising awards are won and lost. So what’s the verdict on this year’s ads? Survey says: Awful.
Coca-Cola makes a sad mistake by going with the Simpsons. While Americas longest running sitcom, who was the target here? All of Gen Y is so over the no longer relevant commentary of this old family. Illuding to the idea that Coke will make our economic woes a little less horrible seemed saddly mocking. Take a look:
Boost Mobile doesn’t do any better with their throw back commercial. Usually their ads air on the “urban youth” side. With their attempt to make it football related, I think they missed their usual crowd by more than 100 yards.
There was a long slew of terrible times with ads from The Census Burrow, Dockers, and surprisingly Anheusus-Busch. Not everyone was bring the ad heat. The NFL attributes some of this due to the fact that they were expected low viewers due to the Saints beating out the Vikings. With dedicated fans not watching, why spend the money?
There were a few redeeming ads. Cars.com is a good example as that:
Miss them all together? You can watch them here. What did you think about this year’s selections? Give us feedback by leaving a comment. We want to know what you think!
So I have happened upon a site that is running a cool little show and tell. They are calling it the Dollar Rede$ign Project.
There are some really cool ones and some really ridiculous ideas. In my opinion we should as a country preserve on our currency what we have on our bills now especially the ideals of our founding fathers, but alas that’s another discussion. What we have now is in definite need of a revamp though! Here are some of my favorites you can decide on yours: go over the the site and check them out I’m working on a set right now maybe you’ll see mine up there soon!
To allow this blog to serve as an informational source for all things Advertising and Graphic Design. Here you will find a veritable who's who and what's what in these areas and how they affect everything around them.
