It’s no secret that design is on a minimalist upturn, especially since there is so much content living on the web. Users are being pulled into multiple directions by companies that are under the impression that simple means boring, and that with some extra POP they can convert users into buyers. Just ask Google whether or not simple works. Designers and Developers are trying to attain an easier user experience with cleaner design and scaled back functionality.
When it comes to making a site, K.I.S.S. it – Keep It Simple,Stupid!
Here are 5 good rules for simplification:
1. Persistant navigation can lead to salvation. Keep content paths consistent and intuitive in order to keep users engaged. It doesn’t hurt to let people know where they are by highlighting sections or using breadcrumbs to help them backtrack.
2. Clear and obvious CTA’s go along way. You can lead a user to your site, but you can’t make them click. Differentiating the main call-to-action” can be accomplished by positioning it the main line of sight, making the color of it stand out, upping the size to give raise it in hierarchy and keep the directions short and to the point.
3. Whitespace is your friend. In a fast paced world, users have become skimmers. Make it easy for them to find what they are looking for by creating visual clarity (concise copy and minimal design).
4. Fluid movements are key. Know thy user before deciding on movement. Drop-downs, rollovers, pops, all good when used in moderation and for the appropriate groups. Don’t add extra movement because it seems “fun” or because the site seems “too still”.
5. Bold images and type can help to simplify. If you can convey tone through images and type, then the design will literally speak for itself.
Check out these avid K.I.S.S.’ers:
Apple - Solid Navigation, good secondary and tertiary paths. Bold images keeping the potential buyers engaged.
Cisco – Clear CTA’s with lots of white space and clean secondary callouts that don’t take away from the main message.
Google Chrome Web Store - Fluid movements focusing mainly on the needs of their 16-24 years old demo who are heavy web users